Consumer Studies In Brief

CHARACTERISTICS OF BUSINESS MARKETS - & whoreson;Fewer, larger buyers & wangle;Close supplier-customer relationships & absorb;Professional purchasing & counterfeit;Many purchase baffles & tar;Multiple sales calls& strapper; Derived demand & mother fucker; springless demand & strapper through;Fluctuating demand & bastard;geographically concentrated buyers & pig bed;Direct purchasing. Buying Situation - right away rebuy, Modified rebuy, New task influencers, deciders, approvers,buyers, gatekeepers. ; The Buying affectionateness – Initiators, users, face-to-face factors – Age, self-concept, life calendar method stage, lifestyle, occupation, values, wealth, personality. Behavior changes harmonise to life cycle stage •Family • mental • full of life life events. Of Concern to business Marketers - •Who are the major(ip) decision participants? •What decisions do they influence? •What is their aim of influence? •What evaluatio n criteria do they use? Types of Business Customers - Price-oriented, Solution-oriented, Gold-standard, Strategic-value. Sales Strategies – Small sellers – key buying influencers; Large sellers – multilevel In-depth selling. Purchasing Orientations – buying, procurement, supply chain management. Methods of e-Procurement - •Websites organized victimisation vertical hubs •Websites organized utilise functional hubs •Direct extranet links to major suppliers •Buying alliances •Company buying sites. Forms of Electronic Marketplaces - •Catalog sites •Vertical markets •Pure walkaway auction sites •Spot markets •Private exchanges •Barter markets •Buying alliances Key Psychological Processes – Motivation, percept ,Learning, Memory. Motivation - Freud’s Theory - Behavior is guided by subconscious motivations, Maslow’s Hierarchy of Needs – Behavior is goaded by lowest, unmet need. Herz berg’s Two-Factor Theory - Behavior is! guided by motivating and hygienics factors. To understand how consumers...If you want to get a full essay, redact it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper