Marketing Planning & Strategy – Nestle

BHO3435 marketing PLANNING & STRATEGY INTRODUCTION TO STRATEGIC MARKETING PLAN ENVIRONMENTAL ANALYSIS Prepared by Sarah Aljenfawi Bashayer S. Kout Fatimah Rawan Membership of insurance coverage carcass Environmental digest Market & Customer epitome Competitive Analysis Internal Analysis 1. Membership of Reporting Body In response to the assessment our group has mutu eachy agreed to study the strategic operations of the Boost Juice. The team is composed of four members. apiece member has been allocated a specific scope to investigate further as listed below Environmental Analysis Market & Customer Analysis Competitive Analysis Internal Analysis 2. Aim of Report 3. soil and Context I. drawing Description of Industry hold close is a multinational telephoner based in Switzerland. nest operates in pabulum effort. In 1905, nuzzle was formed as a result of a fusion between a Swiss and English society which was established in 1866. Initially, Nestle started to offer condensed milk formula and milk related products to customers (Nestle, 2013). after on, it expanded its offerings to other food related items.Gradually, Nestle grew and made crucial success stories. In the First World War and also in Second World War, Nestle expanded its products to other countries. The company produces insect bite and health related products. The head quarter of Nestle is in Vevey. In terms of revenues, Nestle is the largest food company of the world. The objectives of Nestle are to die leader in Health and Wellness and nutrition. In addition to this, the company also aims to be trusted by other stakeholders regarding its business and pecuniary reignance.Nestle offers wide range of products and services. The portfolio of company covers all categories of food and beverages pains. The aim of Nestle is to provide healthy eating and drinking experience to customers so that they undersurface enjoy every stage of their life. In 2010, Nestle offered a Nes tle Cocoa Plan which aimed at provision of 38 plantlets to farmers to help them to bushel productivity of their farms. In 2011, Nestle became the first company which made a partnership with Fair Labor Association (Nestle, 2013).Through this partnership, Nestle helped to investigate claw labor practices in the cocoa farms which supply raw materials in its factories. II. Brief Description of Company The constancy analysis of food and beverages suggests that there leave behind be significant growth in future. The global food and beverages manufacturing composes different heavenss which include food production, distribution, marketing, retailing and catering. Since 2009, global food and beverages fabrication has surpassed the total value of $5. trillion. In the economic growth of every country, this industry is one of the significant contributors. It is anticipate that by 2014, global food and beverages industry will grow at the rate of 3. 5% and will obtain value of $7 trillio n (Business Vibes, 2013). In 2008, food product sector had value of $3. 2 trillion. This industry included agriculture sector products. It is expected that by the end of 2013, the value of this sector will reach to $4 trillion (Business Vibes, 2013).The beverages sector of global food and beverages industry consisted products such as soft drinks, spirits, ciders, beers and wines. This industry accounted for $1. 4 trillion in 2008. It is expected that by the end of 2013, this industry will reach at $1. 6 trillion. This generates a growth rate of 2. 6% in beverages sector (Business Vibes, 2013). The growth trends in global food and beverages industry suggest that there is great opportunity of further investment in this industry.This growth rate is also reflected in the consuming power of customers. New companies can achieve substantial dower from market in this growth phase period of global food and beverages industry. On the other hand, existing firms in global food and beverages i ndustry can also expand their businesses. III. delineate trends affecting the industry correspond to Nestles annual report for the grade 2010, it has shown that several trends hurt occurred and caused a major impact on the food industry in general and Nestle in particular.Whereas, the recession that has happened in the year 2009 has caused a major decline in the economic growth for some all of the businesses and especially in Nestle, which also has led to an increase in the unemployment rate. Therefore, the companys economic environment has continued to be ambiguous in the year 2010, and that would basically has led to an inflation period regarding the businesss raw materials, as well as currency instability in the mentioned year. (Consolidated Financial Statements, 2010)Although the worlds economic crisis presence in the year 2009, however, Nestle has experienced its strongest growth by the final quarter of that year, and that primarily gave Nestle a great opportunity to enter the industry with their supreme power. Furthermore, with the company being motivated and be able to perform with its outgo has remained consistent throughout the year, even in the end of the year 2010 when almost all of the businesses were suffering and trying to recover from the world economic crisis.Thus, Nestle has entered the year 2011 with great energy and was able to put themselves together and perform with their best, As Nestle has stated this will help us to manage the challenges? that we face and to take full advantage of our opportunities to drive? better operation and enhance shareholder value. (Consolidated Financial Statements, 2010). IV. Key industry success factors Key success factors have a share in enabling a company to differentiate itself from its competitors and to offer a unique selling hypnotism to customers or consumers. Batra, Myers and Aaker 1996 Ketelhohn 1998). 4. Statement of problem to be investigated References Nestle, 2013. History. Available at http//www. nestle. com/aboutus/ history Assessed on 17th March, 2013 Business Vibes, 2013. Available at http//www. businessvibes. com/blog/facts-and-figures-global-food-and-beverage-industry Assessed on 17th March, 2013 Batra, R, J G Myers and D A Aaker (1996), Advertising Management. fifth ed. Upper Saddle River Prentice Hall