MKTG project Research Paper Example | Topics and Well Written Essays - 750 words

MKTG project - Research Paper Example The business is focused on improving the comfort of air travelers through provision of a variety of comfort products for consumption during travels. The company provides Wi-Fi and other new technologies in-flight apart from the usual foods and cocktails. The availability of Sky Mall catalogue and Wi-Fi access enables engagement of customers and increases sales as a result. The target market of the business is the local air travelers which constitutes about 88% of the market. Their competitive niche of business is vast investment in technology and innovation hence creation of up to date products always. This has built on the strong bonds by customers and loyalty hence a wide base of loyal customers. The main aims is consistent growth in sales and hence profitability and shareholders worth. Management is steered by the president and vice-presidents plus key shareholders thus inclusive and participatory leadership style; leaders should also have enough experience and knowledge (Kerin, Hartley, Rudelius 2009). In addition, effective market research and marketing strategies, efficient media to relay the products through relevant modern media. Creativity and innovation integrated with modern technology an organization like Sky Matt goes to higher heights of achievements. Its target budget is $500,000 with a bulk to be generated internally. The main objective of both market research and strategy Sky Mall incorporation is to find out the views and reaction of its target market and audience and their response to the product. Marketing research is a process which starts by Sky Matt defining its objectives, then setting a plan, implementing the plan and lastly doing a review and reporting to the organization. Any organization needs to conduct research to enable it realize changes in the market place that are likely to negatively or positively impact on its product in the market. Theories, problem solving